Nike Rugby - New Blood

Forget the Euros. Forget the Olympics. Starting tomorrow, we are competing in an international sporting competition we actually have a chance of winning as The Rugby World Cup kicks off in New Zealand; with England's first game on Saturday at 9.30am. In preparation, Jim teamed up with Pulse's Anthony Dickenson to create the spot below for Nike featuring England stars like Chris Ashton, Courtney Lawes, Ben Foden and even big Johnno himself. Hopefully it whets the appetite for the next 2 weeks of Rugby. Come on England!!!!



Director: Anthony Dickenson @ Pulse Films
Producer: Shirley O'Connor
Agency: Weiden + Kennedy
Editor: James Wright