Martell - Elegance

Happy New Year to all from tenthree! Hopefully you all enjoyed it as much as we did, in fact, some of us are enjoying it a little too much and are still in the Caribbean - ahem, Quin.

Nevertheless, it's back to more important matters. After a long wait, we've finally been allowed to reveal a piece of work we cut way back in the summer with Director Chris Sweeney. TBWA\Shanghai launches the next phase of the "New Elegance" movement for Martell Noblige with this brand new television commercial leading the next phase of a fully integrated campaign series. Shot entirely in Hong Kong, the advert utilizes visual metaphors of the product experience, cleverly demonstrating the link between elegant men and their choice of elegant cognac.



Director: Chris Sweeney @ Blink Productions
Producer: Sariyanti Sannie
Agency: TBWA Shanghai
Editor: Quin Williams