Tesco - Glide

Move over Asda, make way Sainsburys, HELLO M&S ladies, Tesco is turning up the heat in the world of creative advertising and exceeding all expectations with this clever new spot, courtesy of Director Henrik Hallgren. Recently Tesco have shown their intentions of increasing the quality perception of their brand by shelving their famous 'Value' range for a newer more upmarket version - a sad day for the bargain hunters. However, they've launched a fabulous campaign to promote the spring/summer 2012 womenswear range for the Tesco brand F&F. Here it is.



Director: Henrik Hallgren @ Rogue Films
Producer: Kate Hitchings
Agency: The Red Brick Road
Editor: Quin Williams