Auto Trader - The One

We were delighted to have the Superglue dream team back at tenthree towers working with Quin on this series of spots for Auto Trader. It was up to Director and tenthree favourite Mark Jenkinson to recreate that glorious feeling of getting a new car and experiencing it for the first time. We all remember the sweet smell of the interior, the feeling as you insert your key into that unfamiliar hole..... and the purr of the engine when you first start her up. Unfortunately when your first car is a smelly 8th hand Renault Clio, like mine, you have to try a little harder to enjoy the moment.

Nevertheless, working through the years, it seems that the magic of this moment hasn't changed much even as the cars (and the fashions) have.
Director: Mark Jenkinson @ Superglue
Producer: Kate Pirouet
Agency: Glue Isobar
Editor: Quin Williams