Dementia Friends

Many people find dealing with a condition such as Dementia very difficult. That's why there are charities like 'Dementia Friends' that are here to help build an understanding and a support group to help those with the condition. The 'Dementia Friends' campaign from Public Health England and Alzheimer’s Society aims to show that people with Dementia can still live fulfilling and rewarding lives with a little help, understanding and kindness from those around them. Together with Mat Whitecross as director and a bunch of England's best-known celebrity faces showing their support, tenthree has helped cut this spot to encourage people to become a Dementia Friend to help people live well for longer.

Director: Mat Whitecross @ Pulse films
Editor: Billy Mead