Wednesday 5 June 2013

Strongbow - Earn It

This month sees the release of one of the most eagerly awaited collaborations since Adam and Eve back on that fruitful day in the garden of Eden. No I'm not talking about Batman and Robin, that's been done. Dwight Yorke and Andy Cole? I hear you asking yourself....

No and no. This is an extra special collaboration that was born right here at tenthree and that is...Dom and Ed! In a series of 3 films to promote Strongbow's 'Earn It' campaign, Director Si Allen explores the metaphorical to convey those feelings of nerves, anticipation and fear when entering into a challenge. Edited by Dom, Strongbow were in need of a right arm medium pace bowler to be the star of the '12th Man' film so Ed stepped up to the plate. See for yourself as we showcase the first 2 of 3 films. Special mention for Sam Ashwell at 750mph who did the sound design.



Director: Si Allen
Producer: Alan Traquair
Agency: St Lukes
Editor: Dominic Seymour