Sainsbury's 'Christmas in a Day' takes home gold!

There were a few sore heads at tenthree towers on Thursday morning after the British Arrows Awards! It was a fantastic night presented by Jack Whitehall, the Marmite of all comedians, keeping us all in fits throughout. We were very proud to see Sainsburys' 'Christmas in a Day' rightfully win 2 golds for Best Retail and Best over 90 second web based film and 3 silvers for Best over 30 second and up to 60 second TV commercial, Best integrated and Best UK TV series. Well done Bill.

 

Director: Kevin McDonald @ RSA Films
Agency: AMV BBDO
Editor: Billy Mead

Sainsbury's - Christmas In A Day

Christmas started a long time ago here at tenthree when Billy and the team received the Christmas In A Day rushes. This came in the form of an extensive library of home videos sent in by families all over Britain documenting their 2012 Christmas. By this time the feature length film was already wrapped up (oops) but it was our task to go through all the clips that had been sent in and pick out the moments that best depicted the story of Christmas and make it work in a series of ads. It was a unique experience to get an insight into lives of families and individuals at this festive, and for many, treasured time of the year. We hope it gets you in the mood!.....for Christmas.

Merry Christmas!


 
Agency: AMV BBDO
Editor: Billy Mead