We've all experienced the frustration of trying to buy something online from a website which doesn't appear to want to allow it. This latest spot from the Google Analytics team, Directed by Misha Manson-Smith and edited by Charlie, reflects that dismal process and strikes a very authentic note.
It's an excellent piece of comedy and proves a perfect vehicle for drawing attention to a service provided by Google which helps online traders realise where they're going wrong!
Director: Misha Manson-Smith @ Across The Pond
Agency: Google
Editor: Charlie Roberts